Every aspect of every TV program (or movie or magazine etc.) is carefully tailored to attract a specific demographic. Most movie-goers are young unmarrieds, and they tend to enjoy hearing "forbidden" words.

An ad agency will choose one program on which to air ads for its diaper client, different ones for its shampoo customer and its wrinkle-cream client.

Also, regulations are more permissive. Not long ago saying "vajayjay" on television was considered marginal. And the only recognition of the existence of genitals was daddy getting hit in the crotch on funny home video programs. Now, medical terms are common and next might be the C-word.

Whatever sells, whatever's allowed.

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